Without question smart reader research and savvy audience analysis are powerful diagnostic tools used by successful magazine publishers. These diagnostics will enhance the editorial product, measure reader demographics and improve advertising sales and circulation profitability. Marketers and advertising agencies demand detailed reader data — and the stronger the data the more attractive the magazine.

Special Interest Media offers a variety of exhaustive reader research studies that we customize to fit your particular needs. We can perform web, direct mail and in-publication studies, as well as reader or media buyer focus group studies.