Increasingly, event marketing has become a fertile source of revenue diversification for magazine publishers. The desire to diversify and increase revenue by creating higher-growth businesses is a sound business rationale for magazine publishers wishing to launch events. Shows, conferences, symposia, etc. all enrich publishers' relationships with their customers — either the reader or advertiser — while reaping a profit margin higher than most magazine margins. Industry estimates project that events will grow 11% in the future, foreshadowing ad sales growth expected for magazines. Special Interest Media can act as your project director to design "turnkey" events for your magazine company or advertisers.
EVENT BENEFITS
Increased revenue diversification.
Higher profit margins than magazines.
Buffer against an advertising downturn.
New medium to reach existing or new customers.
Increased company value.