Your company will benefit from a careful, exhaustive review of your competition. Using a customized multi-step comparative model, Special Interest Media prepares an intensive report that presents comparative business data and offers a wide-ranging account of how your magazines are viewed in the marketplace. The report also advises you of your magazine's competitive strengths and weaknesses, and recommends immediate and long-term opportunities for you to pursue. Many publishers are surprised to learn that they are not as strong as they had estimated in some areas, but are stronger in others. So how well do your magazines compare to your competition? Which magazines do readers and advertisers favor? And why? How well designed are your covers when compared to others in the field? How do your editorial budgets compare? How is your circulation strategy positioned against your competitors?
REPORT TOPICS INCLUDE
Advertising market share and category review.
Editorial market share.
Cover critiques.
Rate card review.
Intensive circulation materials.
Perceived market positioning.
Pricing.