Increasingly publishers are managing their titles more like brands. Without question, brand extensions play a vital role for the publisher's bottom line. Towards this end, your company can increase its profits through the creation of brand extensions leveraged from your magazines. And they increase company value. But creating the right type of brand extensions can be challenging and time-consuming. Special Interest Media has an impressive track record creating and developing successful brand extensions. We developed a customized, predictive model to assess and analyze the most favorable brand extensions for your magazine(s).
EXTENSIONS MAY INCLUDE
Books, newsletters and monographs.
Database marketing.
Special events.
Custom publishing.
International publishing.
Multimedia products in software, audio and video.
Online products and services.
Subscription clubs.